We strongly recommend you to read the Story Behind Alto’s Adventure told by Ryan Cash where he reveals the efforts invested in the game and developers’ reactions when they saw Alto’s Adventure in top charts. Press kit and contact information are essential for keeping your audience close. The long list of the awards obtained and impressive reactions from press complete the entire picture of an amazing game. Pleasant background, links to the app stores, a high – quality trailer for the game and compelling screenshots.

Starting with S nowman’s website and continuing with the official site specially created for the game, everything shows that developers followed the best practices when they wanted to present their creation. This is an important lesson for all developers, no matter the app category, but there are many aspects you should take into account when you make this type of decision.Ĭustomers interested in the product have a lot of methods for finding out more about Alto’s Adventure. It is known the fact that iOS users’ prefer to pay a fixed fee if they discover a valuable app while Android customers look for free apps and after a while, some of them convert and purchase different items inside the game. They explain this approach by pointing to the differences between the two platforms.

They launched the game on Apple App Store as a paid app while the version released on Google Play Store is free with in-app purchases. The team that created Alto’s Adventure chose a rare way to monetize their app. This is a great opportunity for us to present a strategy that can produce amazing results if it is applied in a thoughtful manner. Therefore we will summarize all techniques that made users enjoy their journey through this game. We must confess that Alto’s Adventure is one of those apps which implemented almost all marketing methods presented so far on our blog.

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